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London law firm uses specialist content to drive client and peer interaction

Case study

Making available the wealth of specialist knowledge of London law firm

DPG is one the most highly regarded civil rights and judicial review litigation firms in the UK

Discovery

Problems the business was facing as we researched their company

Large amount of generated content – not capitalised nor shared on Social Media

Current website not responsive

Not able to add articles and update website easily

Lawyers’ profiles not visible enough

Poor SEO

Ideas

Suggestions to improve DPG’s interaction with its peers and clients

Responsive Website (WordPress)

Full use of WP Categories and Tags, so that articles could be added easily, quickly and linked to lawyers/partners profiles

SEO implementation and training

Creation of a WP Site Update & SEO and performance of a training section for a group of 20 lawyers and office managers on website management (WP).

Training document

Value

The value of this work resulted in…

Increased credibility by making the wealth of their specialist knowledge available publicly online.

Improved firm’s visibility by facilitating them to publish articles regularly and easily. These are linked and shared on social media (resulting in an increase in their number of followers) and industry websites & platforms.

Higher interaction with potential clients as a result of the increased exposure of the firm and its involvement with high profile cases.

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Our process

Find out more about how we work with you on a project

One Another Process: Learn
One Another Process: Plan
One Another Process: Design
One Another Process: Make
One Another Process: Launch
One Another Process: Support